飯店消費者自覺健康狀況與健康促進生活型態對健康飲食餐廳需求之研究

Abstract

本研究之目的為探討不同飯店消費者其自覺健康狀況、健康促進生活型態與健康飲食餐廳需求的狀況，與飯店消費者自覺健康狀況是否會影響健康促進生活型態，健康促進生活型態是否會影響對健康飲食餐廳需求。本研究採用之研究方法為問卷調查法，透過問卷發放進行研究。研究工具為自覺健康狀況量表、健康促進生活型態量表與健康飲食餐廳需求量表。以居住在北北基地區，近半年有飯店餐廳用餐經驗的民眾為研究對象。分析方法使用SPSS 22.0 進行統計分析，包括描述性統計分析 (Descriptive Statistics Analysis)、皮爾遜積差相關分析、單因子變異數分析 (one-way ANOVA)、多元迴歸分析 (Multiple Regression)。研究結果發現，飯店消費者不同年齡、職業與平均每月去飯店用餐次數，在自覺健康狀況量表有顯著性差異；飯店消費者不同年齡、職業、家庭每月平均收入、飲食型態平均、平均每周外食用餐的次數與平均每月去飯店用餐的次數，在健康促進生活型態量表有顯著性差異；不同教育程度、飲食型態與平均每月去飯店用餐次數，在健康飲食量表有顯著性差異。另外，飯店消費者自覺健康狀況對健康促進生活型態呈現正相關；飯店消費者健康促進生活型態對健康飲食餐廳需求呈現正相關。因此，研究建議訴求健康飲食的餐廳業者適性化的發展健康飲食，除可提升整體星級旅館的形象外，也讓我國餐飲業邁向健康飲食新紀元。

The purpose of this study is to probe consumers’ perceived health status, health promoting lifestyle and their demands for healthy eating restaurants from different hotels, and to see if hotel customers’ perceived health status and health promoting lifestyle influence their demands for healthy eating restaurants. A survey including a Perceived Health Status Profile, a Health Promoting Lifestyle Profile, and a scale of demands for healthy eating restaurants is conducted to collecting the data. The subjects of this study are those who reside in Taipei, New Taipei and Keelung area and patronized in hotel restaurants last six months. SPSS 22.0 is the software used to conduct the data analyses of this study, including descriptive statistics analysis, Pearson correlation analysis, one-way ANOVA, and multiple regression analysis. The results of the study show that there are significant differences among hotel consumers’ ages, vocations, and average dine-out frequency per week on the Perceived Health Status Profile; there are significant differences among hotel consumers’ ages, vocations, average household income per month, eating styles, average dine-out frequency per week and average hotel-dining frequency per month on the Health Promoting Lifestyle Profile; and there are significant difference among hotel consumers’ education levels, eating styles and average hotel-dining frequency per month on the healthy eating scale. In addition, there’s a positive correlation between hotel consumers’ perceived health status and health promoting lifestyles, and between hotel consumers’ health promoting lifestyles and their demands for healthy eating restaurants. Thus, findings of this study suggest that restaurant business should promote healthy eating to meet consumers’ needs since by doing so not only enhances the integral image of the star-rated hotel but also enhances our restaurant industry into a healthy eating new era.