雇主品牌與員工留任意願關係：以心理契約的中介效果

Abstract

本研究的目的在探討雇主品牌與留任意願的關聯性，及心理契約為中介效果的影響。本研究方法採用問卷調查法，研究對象以企業在職員工為問卷實施對象，回收有效問卷為379份，研究結果發現：(1) 雇主品牌與心理契約具有正相關(2)心理契約與留任意願具有正相關(3)雇主品牌與留任意願具有正相關(4)心理契約在雇主品牌與留任意願間，具有中介效果。本研究透過分析結果，提出管理意涵及未來研究者參考。The purpose of this research is to explore the relationship among employer brand, retention and the psychological contract. This research method adopts the questionnaire survey method, the research object is the company's employees as the object of the questionnaire, and the number of valid questionnaires is 379. The research results found: (1) Employer brand and psychological contract is a positive correlation (2) Psychological contract and retention is a positive correlation (3) Employer brand and retention is a positive correlation (4) Psychological contract affected to the employer brand and retention through the psychological contract as a mediator. Through the analysis of the results, this research proposes management implications and as bases for future empirical researchers.