使用者人格氣質類型對個人化首頁介面使用性與美感偏好間關係之探討─以iGoogle為例

Abstract

以往傳統入口網站呈現在使用者面前的介面都是一樣的，如此一致化的介面，讓網際網路的特性無法徹底發揮；自Web2.0一詞興起後，網路特性再度受到重視，個人化首頁也應運而生，但介面設計的好壞、網頁呈現的美感程度，都可能讓使用者在使用上遭遇不可預期的問題。

本研究針對個人化首頁的介面設計，探討不同人格氣質類型使用者在使用時可能產生之差異，特別是針對網站的使用性與美感偏好，利用問卷調查法分析使用者的人格氣質類型，並進一步歸納不同人格氣質類型使用者偏好的個人化首頁介面；再使用訪談法了解介面設計業者的相關意見，整理為個人化首頁之介面設計的相關建議，提供未來各網站業者在規劃個人化首頁時之參考方向。

研究結果簡述如下：

一、不同人格氣質類型使用者使用個人化首頁時，在介面使用性指標、美感偏好上沒有顯著差異。

二、個人化首頁介面使用滿意度越高時，使用者越會感覺網站在視覺呈現上是美麗的。

三、不同人格氣質類型使用者偏好的小工具類型有所不同，擺放的位置亦會有所差異，大部份集中在「新聞類」、「工具類」、「通訊類」等，顯示使用者將iGoogle定義為實用為主的首頁工具。

The interface of traditional portal sites was identical type for users in the past. These interfaces could not display personalized functions on the page. Since the word “ Web2.0” was developed, the functions of the internet were seen as of great importance. The personalized homepage appeared consequentially. But users have encountered an unexpected problem about the quality of interface and aesthetic preference while using it.

The main purpose of the study is the visual design and problems in usage of the personalized homepage and with the method of questionnaire to analysis the temperament type of users. Generalize the user preference for which kind of the personalized homepage with different temperament. The second method is interview to interface professional designers and generalize some suggestions to personalized interface design, and administer the direction for designers as their reference in the future.

The study has the following conclusions:

1. The personalized homepage users with different temperament type have no significant in interface usability and aesthetic preference.

2. When the personalized homepage interface with higher user satisfaction, the users feel more beautiful in the vision display.

3. Different temperament type users prefer different kinds of gadgets and have their own way of dispose. Most of gadgets are news, tools and communication categorys, the users defined iGoogle to be a functional homepage tool.