中文字體造形運用於地下樂團音樂專輯封面設計之創作研究

Abstract

本創作研究主要探討音樂專輯封面的中文字體造形設計、材質感應用與音樂曲風間的關係，分析歸納出應用的模式，並實際模擬於地下樂團音樂專輯封面上。從文獻探討的部份了解中文字體演進與特性、台灣地下音樂的發展史等，並依台灣地下樂團發展的三大時期：（一）台灣新音樂--水晶唱片時期；（二）獨立創作--角頭音樂時期；（三）樂團世代時期，來釐清音樂專輯封面設計發展之脈絡。用「單純簡潔型」、「沉穩剛硬型」、「淡雅精緻型」、「圓潤曼妙型」、「綜合型」五種型式來歸納音樂專輯上字體造形、字體感覺和音樂曲風的類型。字體造形的表現形式可細分為原形類、變形類、裝飾類、趣味類這四大類。材質感又可分為軟質感、硬質感、綜合質感。

本創作研究透過對中文字體造形的分析及了解後，以地下樂團之音樂專輯為對象，依據（一）爵士；（二）節奏藍調；（三）鄉村／民謠；（四）龐克；（五）拉丁；（六）電子；（七）嘻哈等七種不同曲風，且依據曲風屬性搭配同性質、材質感的造形創作七種視覺風格，表達出字體設計的適宜性、辨識度、藝術感、獨特性，詮釋出專輯名稱字義及專輯概念的美術字體，藉此驗證符合本創作研究之設計作品。

中文字體造形在音樂專輯封面設計領域還有很多的發展空間，不只是平面設計上的應用廣泛，在多媒體或包裝材質上也有許多的創作發展的可能性，本創作研究探究音樂專輯封面字體設計所提出的研究結果，希望能提供作為日後對於音樂專輯包裝相關設計之參考。This creation and research is to explore the relationships among Mandarin typographic design in music album covers, material and texture of album covers, and music genre of the albums concerned, and to apply the analyzed design model to simulated underground band’s album covers. The literature review will focus on the evolution and features of the Mandarin font and typeface as well as the history of Taiwan’s underground music development. The development of Taiwan’s underground music may be divided into three periods: (1) Taiwan new music—the Crystal Records Period, (2) Independent creation—the Taiwan Color Music Period, and (3) the Band Generation Period, based on which the development of the album cover design is to be reviewed and analyzed. The typographic forms, the typographic expressions, and the music genres of the music albums as a whole may be classified into five types, including the simple and concise type, the steady and rigid type, the elegant and delicate type, the round and refined type, and the combination type. The forms of the fonts may be divided into four categories: the original, transformed, decoration, and interesting ones. The material texture may be categorized into soft texture, hard texture, and combined texture.

Subsequent to the analysis of the forms of Mandarin fonts, the present creation and research innovates different visual styles in typographic design of music album covers for seven music genres commonly adopted by underground bands, including (1) JAZZ, (2) R&B, (3) COUNTRY/ FOLK, (4) PUNK, (5) LATIN, (6) ELECTRONIC, and (7) HIP HOP. Each of the music genres is expressed in a unique visual style and paired with a matching form of fonts and texture in order to achieve the appropriateness, identifiability, artistic sense, and uniqueness of the typographic design to the greatest extent and verify the designs that can best serve the aim of this creation and research.

There is still much room for exploring the forms of Mandarin fonts in music album cover design. Not only graphic design but also the application of multimedia or the material of package offers great possibilities of innovative development. By exploring the typographic design in music album covers, the present creation and research is aimed at providing reference for the cover and package design of music albums in the future.