具台灣意象內容的藝術網點文創設計—以「蝴蝶蘭」為例

Abstract

近年來，政府力推文化創意產業，而結合台灣本土特色之文創產品以推廣在地文化亦成為產業發展的重點之一。本研究將圖像設計與印刷防偽科技整合應用，以台灣意象中聞名遐邇的蝴蝶蘭和被譽為國蝶的寬尾鳳蝶為藝術網點的設計題材，以提高輸出圖像的附加價值。本研究方法採用實驗法設計四階段的蝴蝶蘭與寬尾鳳蝶漸變藝術網點，以達階調表現之目的。第一階段為寬尾鳳蝶的剪影由小變大，第二階段寬尾鳳蝶的剪影變成具緩衝功能的抽象蝴蝶形狀，第三階段相鄰的抽象蝴蝶形狀逐漸圍成黑底白色抽象形狀蝴蝶蘭，第四階段蝴蝶蘭由大變小。研究結果顯示透過改進式數位過網之點陣調色演算法，能夠以寬尾鳳蝶與蝴蝶蘭所組成之藝術網點來表現不同階調，在人眼觀察下是代表台灣意象的蝴蝶蘭或其他有意義之圖像，近距離或透過放大鏡觀察，微結構網點是由蝴蝶蘭和寬尾鳳蝶圖像所組合。本研究所發展的特殊網點結構，可運用在圖像防偽、文創加值產品和包裝上，以達到著作所有權的保護效果，進一步希望未來能促進台灣蝴蝶蘭加值產品的行銷推廣，以提升台灣蝴蝶蘭的國際知名度。In recent years, the government pushing the cultural and creative industries, and the combination of Taiwan's cultural and creative products with local characteristics to promote local culture has become one of the priorities of industrial development. There-fore, this study aims to integrate graphic design and anti-counterfeiting technology, by taking the well-known Taiwan Phalaenopsis and the Board-tailed butterfly(Agehana maraho) as the subjects of artistic screening, to enhance the value-added of applications of cultural and creative industries. This research will proceed into four stages: the first stage is to design the Butterfly image of Agehana maraho, which gradually changes from smaller size to larger ones. The second stage is transformingthe Butterfly image of Agehana maraho into abstract images of butterflies, which will also produce an in-termediary image. Then the third stage is to convert those abstract images of butterflies into the shape of transcendental Phalaenopsis, with white on black. The final stage is turning the larger Phalaenopsis gradually into smaller ones.The result shows that through digital halftoning technique, processing by digital algorithms (ordered dither-ing), allows the artistic screening of Phalaenopsis to reproduce the full tones of original images faithfully.With naked eyes, the halftone image simply presents the pattern of Phalaenopsis; however, through a magnifying glass, the microstructures of screentone will be the composition of the butterflies and Phalaenopsis. The particular structure of screentone, discovered through this research, thus, can be used in the anti-counterfeiting technique, in order to effectively protect the copyrights of valuable products and pack-ages. Moreover, integrating with graphic design and the artistic screening of Phalaenopsis shall also enhance the international visibility of Taiwan Phalaenopsis in the future.