生活風格移居創業的動機與生活工作關係研究

Abstract

花東縱谷以其廣闊的自然景觀，緩慢的生活節奏成為許多人嚮往的生活居住地與旅遊目的地。縱谷以其獨特魅力吸引不少餐旅服務業之創業者，透過移居和創業扎根花東，以享受當地生活環境與節奏。這群以實現理想生活而非經濟利益為最大目標的創業者被稱之為生活風格移居創業者 (lifestyle migrant entrepreneurs，以下簡稱 LMEs)。過去，有關對LMEs的討論缺乏對移居和創業後的日常生活討論，本研究之目的在於探究 LMEs 的動機及其工作和生活的關係。本研究有以下三個研究問題: (1) LMEs 移居與創業動機為何？兩者間存在怎樣的聯繫？(2) LMEs 如何感知、釐清和經驗他們的工作與生活？(3) 探討何種因素會影響他們的生活工作平衡或他們的生活工作平衡策略為何本研究以詮釋現象學為研究方法論，採用立意抽樣在花東縱谷選取 12 位原生於都市的LMEs 為研究對象，並遵循詮釋循環分析資料。研究發現 LMEs 對都市的生活和工作都有一定程度的不滿，期望透過移居追求優美的生活環境和品質；並結合自己的興趣，希望在鄉村創造一種享有較大自由度和自主權的工作和生活。其次，LMEs 的工作與生活關係重疊，是一個單一領域。為了將非同一領域的人區隔在外，他們的邊界設立如「可升降式閘門」，當工作時，他們會將「閘門」放下，讓客人進入主人的領域並在一定的區域內活動；當工作結束後，他們就會將「閘門」收起，所有的領域會恢復成個人的領域。由於空間、時間和心理邊界模糊以及其他影響因素，LMEs 工作生活會陷入衝突，需要透過邊界的調節實現動態平衡。本研究透過收集豐富的田野資料同時結合華人的文化特殊性以及 LMEs 的生命經驗，闡釋和補充過去理論未能覆蓋之處。

The East Rift Valley in Taiwan, renowned for its natural beauty and laid-back lifestyle, attracts entrepreneurs in the tourism and hospitality industry seeking a better lifestyle. These individuals, referred to as Lifestyle Migrant Entrepreneurs (LMEs), prioritize achieving a better life. While previous studies have focusedon their motivations for migration and entrepreneurship, there is limited research on their post-migration lives. This study aims to explore the motivations of LMEs and the relationship between their work and personal lives. The research questions are as follows: (1) What are the motivations for LMEs to migrate and start their businesses? (2) How do LMEs perceive and experience the integration of their work and personal lives? (3) What factors influence their work-life balance, and what tactics do they employ? Adopting hermeneutic phenomenology and purposive sampling, 12 LMEs were recruited and interviewed. The data analysis followed the logic of hermeneutic cycles. The findings reveal that LMEs migrated to improve their living environment and quality of life while simultaneously pursuing their entrepreneurial interests. They strived to create a lifestyle where work and personal domains intertwined. However, this integration can lead to conflicts and challenges in achieving work-life balance. LMEs employed boundary regulation as a strategy to manage these conflicts and achieved a dynamic balance between their work andpersonal lives. By collecting rich field data and considering the cultural context of Chinese families, this study provides insights into the motivations and work-life dynamics of LMEs in the East Rift Valley. The findings contribute to a better understanding of the lived experiences of LMEs and can serve as a valuable resource for individuals considering relocation.