使用者的自我特質對Facebook沉浸經驗與社群成癮影響之研究

Abstract

本研究之目的在探討Facebook使用者的自我特質對沉浸經驗與成癮間關係之模式驗證。本研究採用問卷調查法，研究對象是以使用過Facebook的使用者作為抽樣對象而抽樣的方式係採行非隨機抽樣當中的立意抽樣，扣除無效問卷後，有效問卷樣本為401份。 本研究以SPSS與AMOS統計套裝軟體進行資料處理分析。使用之統計方式包含描述性統計、項目分析、驗證性因素分析及結構方程模式(Structural Equation Modeling, SEM)。 本研究參酌學者專家之問卷作為本研究之工具，問卷調查後以統計軟體進行分析，並與文獻探討相對照作為討論之依據，並提出結論與建議作為後續研究者之參考。本研究主要發現如下： 一、 Facebook使用者的娛樂性對沉浸經驗無顯著的正向影響。 二、 Facebook使用者的專注力與互動性對沉浸經驗有顯著的正向影響。 三、 Facebook使用者的自我特質對沉浸經驗與社群成癮有顯著的正向影響，其中並以自我控制之子構面最為顯著。 四、 Facebook使用者的沉浸經驗對社群成癮有顯著的正向影響。

The purposes of the study were to explore the Facebook Flow Experience and Social networks Addiction Influenced by Users' Self-Traits. The study investigated user who has experience on Facebook, with Judgmental sample of quantitative research method, and after deducting invalid questionnaires the usable questionnaires were 430. Adopting SPSS and AMOS, the present study analyzed the data via descriptive statistics, item analysis, confirmatory factor analysis (CFA), and structural equation modeling (SEM). Drawing on the existing literature review, the questionnaires were administered via amelioration from those of renowned scholars and the collected data is analyzed through comparing with the literature review. Ultimately, conclusion and suggestions are proposed as the managerial strategic references for company managers. The main research results are as follows: 1. Facebook users’ enjoyment is negatively significantly related to flow experience. 2. Facebook users’ concentration is positively significantly related to interactive and flow experience. 3. Facebook users’ self-trait is positively significantly related to flow experience and social networks addiction, and in which the sub-dimensions of the most remarkable self-control. 4. Facebook users’ flow experience is positively significantly related to social networks addiction.