臉書邊界動盪對自我揭露的影響—以印象管理為調節變數

Abstract

近年來，社群網路服務(Social Network Service, SNS)的興起，讓人們通過網絡的建立來維繫情感，因此成為人們在線的社交的重要平台。由於在SNS中發表文章可以讓用戶建立和維持社會關係並增強社會資本。然而，隨著線上使用的頻率愈高，越來越多地SNS用戶因為個人隱私管理不當，使得私人信息流出而產生邊界動盪。本研究要探討Facebook用戶所經歷過的邊界動盪、自我監控與傳播隱私管理、自我揭露之間的關係，並探討感知印象管理能力所扮演的調節角色。本研究針對Facebook用戶作為研究對象，蒐集348份有效樣本，使用結構方程式模型的分析結果摘要如下：(1)邊界動盪會提升自我揭露的行為，且亦提升傳播隱私管理的程度。(2)自我監控會提升傳播隱私管理的程度。(3)感知印象管理能力會強化邊界所有權與自我揭露之間的關係。Recently, the rise of social network service (Social Network Service, SNS) allows people to maintain their emotions through the establishment of the network, so it has become an important platform for people to socialize online. Because publishing articles in SNS allows users to establish and maintain social relationships and enhance social capital. However, with the increasing frequency of online use, more and more SNS users have boundary turmoil due to improper personal privacy management, which makes private information flow out. This study explores the relationship between border turmoil experienced by Facebook users, self-monitoring and communication privacy management, and self-disclosure, and explores the moderating role of perceived impression management ability.This study aimed at Facebook users as the research object, and finally collected 348 valid samples. The analysis results using the structural equation model are summarized as follows: (1) Boundary turbulence enhances self-disclosure behavior and increases the degree of communication privacy management. (2) Self-monitoring increases the degree of communication privacy management. (3) Perceived impression management capabilities enhance the relationship between boundary ownership and self-disclosure.