申辦大型國際運動賽會成功與失敗因素之研究

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dc.contributor國立臺灣師範大學大眾傳播研究所zh_tw
dc.contributor.author廖俊儒zh_tw
dc.contributor.author程紹同 zh_tw
dc.date.accessioned2014-12-02T06:33:51Z
dc.date.available2014-12-02T06:33:51Z
dc.date.issued2012-06-01zh_TW
dc.identifierntnulib_tp_H0904_01_071zh_TW
dc.identifier.issn1028-1975zh_TW
dc.identifier.urihttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/37759
dc.languagezh_TWzh_TW
dc.publisher國立體育大學zh_tw
dc.relation臺灣體育學術研究，52，81-95。zh_tw
dc.subject.other大型國際運動賽會zh_tw
dc.subject.other運動賽會申辦zh_tw
dc.subject.other奧運會zh_tw
dc.subject.other亞運會zh_tw
dc.subject.other城市行銷zh_tw
dc.subject.otherMega international sport eventen_US
dc.subject.otherSport event biddingen_US
dc.subject.otherOlympic Gamesen_US
dc.subject.otherAsian Gamesen_US
dc.subject.otherCity marketingen_US
dc.title申辦大型國際運動賽會成功與失敗因素之研究zh_tw
dc.titleA Study of the Successful and Unsuccessful Bidding Factors of International Mega Sport Eventsen_US

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