文化資產在意象識別上的創新與研究
Abstract
剝皮寮老街修復再利用工程做為相關視覺傳達符碼的設計應用，此案為市府重大建設，即以「歷史老街紮根教育園地、教育活動活化歷史老街」的目標，擬融合教育與文化資源，透過規劃、蒐集、調查、研究、展示等籌劃，建置一套視覺系統，讓視覺傳達的意象能輔助團隊組織的自我認知及一般社會大眾對此一再利用工程的認識。在視覺傳達的企圖上，將統整組織識別和空間設計，共構主題的文化符號，以表現在文字語意、形象識別及構圖概念等的影像表現，達到提高教學情境的整合及識別系統模式的發展與建置。
本研究第一章敘述研究背景與動機，以剝皮寮意象之代表物、地方的代表符號、視覺符號的使用、鄉土文化教育之宣導為研究目的，並以文獻分析研究法、深度訪談法及符號學研究法為研究方法。第二章則探討鄉土地理空間的社區營造、文化資產歷史建物、剝皮寮老街的再利用、文化符碼的形象、記號形象識別系統，以及社區資產視覺形象的規劃與導入等文獻。第三章為空間場研究與理推論，研究設計創作原理、場域與對象。第四章開始視覺化研究分析、實施程序、創作發想整理與分析、創作設計視覺化譜記等創作研究與實施。第五章則是作品的創作與呈現。最後第六章便是本研究之結論與建議。
The repairing and re-using engineering of the BapraiLiaw Street is an important municipal construction for the design and use of related visual translation code. The purpose of the engineering is to found historical street on education world and to liven historical street by educational activities. It is expected to construct a visual system through planning, collecting, investigating, researching, and displaying education and cultural recourses. The visual system could help the Center of Native Taiwanese Studies improve their self-identification and make people realize this job. The organization identification and space design are planned to construct the culture code on the performance of wording, image identification, and the concept of composing in order to conform the educational atmosphere and develop the identification system model. Chapter One talks about the background and motive of the image code of BapraiLiaw，the typical code of the local place，the use of visual code，and the research of sigals. Chapter Two focus on the documents about the space design of the local community，historical buildings and the reuse of the old streets in BapraiLiaw ，the image of the cultural code，identity system of the signal image，and the design& visual plan of the community assets. Chapter Three mentions designing the research of the creation，places and targets and its theory. Chapter Four shows the start of visual analysis，procedures，creative inspiration，and the organization identification and space design . Chapter Five is the presentation of the work. Chapter Six is the Conclution and suggestion of the research.
The repairing and re-using engineering of the BapraiLiaw Street is an important municipal construction for the design and use of related visual translation code. The purpose of the engineering is to found historical street on education world and to liven historical street by educational activities. It is expected to construct a visual system through planning, collecting, investigating, researching, and displaying education and cultural recourses. The visual system could help the Center of Native Taiwanese Studies improve their self-identification and make people realize this job. The organization identification and space design are planned to construct the culture code on the performance of wording, image identification, and the concept of composing in order to conform the educational atmosphere and develop the identification system model. Chapter One talks about the background and motive of the image code of BapraiLiaw，the typical code of the local place，the use of visual code，and the research of sigals. Chapter Two focus on the documents about the space design of the local community，historical buildings and the reuse of the old streets in BapraiLiaw ，the image of the cultural code，identity system of the signal image，and the design& visual plan of the community assets. Chapter Three mentions designing the research of the creation，places and targets and its theory. Chapter Four shows the start of visual analysis，procedures，creative inspiration，and the organization identification and space design . Chapter Five is the presentation of the work. Chapter Six is the Conclution and suggestion of the research.
Description
Keywords
歷史老街, 文化資產, 文化符號, 意象識別, historical street, culture code, visual translation code, image identification