國中生使用《中學生報》科學漫畫之意圖與行為研究

Abstract

漫畫一直是報紙吸引讀者的要重要元素，現今利用漫畫傳播科學知識的風氣越來越興盛，已有許多研究指出，相對於其他知識載體，大部分學生喜愛從漫畫獲取科學知識。根據自我決定論（SDT），人們基本心理需求「自主感」、「勝任感」和「關聯感」的滿足是驅使行為的重要動機，而行為意圖的持續性則會受到認知信念「感知有用性」，以及從行為中體驗到的樂趣的影響。本研究透過三種基本心理需求，結合「IS接受後持續使用模式」中的感知有用性，以及驅動內在動機的娛樂感，探究國中生使用《中學生報》科學漫畫之意圖與行為的影響因素。 本研究採問卷調查法與訪談法，調查與訪談來自臺灣北部、中部、南部、東部地區學校之教室訂閱《中學生報》的國中生。問卷以紙本與電子形式分別發放，回收有效樣本320份；訪談10名學生。問卷結果與訪談資料經統計整理，再進行歸納分析。 研究結果顯示，國中生使用《中學生報》科學漫畫之心理需求滿足程度，以自主感最高，其次是勝任感，關聯感最低；感知有用性與娛樂性驅動國中生持續使用《中學生報》科學漫畫，其中以娛樂性影響最大。根據研究結果，提出建議如下：媒體業者應經常調查國中生使用者感興趣的科學主題，提升其使用意願；漫畫內容強化視覺表現與趣味性，可增加使用者黏著度；擴大研究樣本以探究性別與地域性之差異。

Cartoons have always been an important element for newspapers to attract readers. Nowadays, the use of comics to spread scientific knowledge is becoming more and more popular. Many studies have pointed out that compared with other knowledge carriers, most students prefer to obtain scientific knowledge from comics. This study uses three basic psychological needs, combined with the perceived usefulness in the" Post-acceptance model of IS continuance" and the sense of enjoyment that drives intrinsic motivation, to explore the impact factors of junior high school students' intentions and behaviors on using science cartoons in the "Youth Journal". This study adopts questionnaire survey and interview methods to survey and interview junior high school students who subscribe to the "Youth Journal" in classrooms in the north, central, south, and east of Taiwan. 320 valid samples of questionnaires werecollected, and 10 students were interviewed.The research results show that the psychological needs of junior high school students who use the science comics in the"Youth Journal" are satisfied with the highest sense of autonomy, followed by the sense of competence, and the lowest sense of relevance; perceived usefulness and enjoyment drive the continued use in the science cartoons of the "Youth Journal" by junior high school students, among which enjoyment has the greatest impact. Based on the research results, the following recommendations are made: Media operators should frequently investigate the science topics that junior high school students are interested in to increase their willingness to use them.; comic content should strengthen visual expression and interest, which can increase user stickiness; expand the research sample to explore gender and regional differences