市民對臺北市體育處認知情形與運動場館滿意度研究
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2006
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Abstract
近年來民眾運動需求倍增，臺北市立體育場亦於2004年8月升格為臺北市體育處，提升臺北市的體育服務。本研究透過問卷的方式，調查市民對升格後臺北市體育處的認知情形，以及體育處轄下運動場館的滿意度。
本研究共計回收581份問卷，根據描述性統計、單因子變異數分析與雪費法事後比較，得到以下結論：
一、有54.7%的受訪者表示曾聽過臺北市體育處，甚少人知道體育處的組織，僅18.4%的市民表示知道臺北市體育處的網站，亦有58.7%的市民表示沒有接觸過臺北市體育相關的電子、平面宣傳廣告，更有高達72.8%的民眾沒有參與過臺北市體育活動。
二、市民感到比較滿意的多為運動場館的設計與規劃，對管理單位以及人員服務的範疇感到較不滿意。
三、中壯年人口與中高及高收入人口在環境與便捷上較滿意，運動頻率較高者對管理與服務感到滿意，對環境與便捷則較不滿意。而公辦民營運動中心在管理與服務、標示與整潔以及週邊設施與維護的構面上，普遍優於其他運動場館。
The need of sport has been increasing in recent years. Taipei Municipal Stadium was upgraded as Taipei Sports Office (TSO) in August 2004 for improving sport service in Taipei city. This study investigated people’s perception of Taipei Sport Office after upgrade and consumer satisfaction of sport facilities under Taipei Sport Office. 581 subjects were selected to answer the questionnaire. After the data was analyzed by the descriptive statistics, one way ANOVA and Scheff’e method, conclusions were that： 1.There were 54.7% people ever heard about Taipei Sport Office, and very few people knew TSO of it; Only 18.4% people knew its official website; 58.7% people never contact any advertisement about sport from TSO; And there were even 72.8% people never participate any sport activities offered by TSO. 2.People feel satisfied with design and plan of sport facilities, but they are unsatisfied with management and personnel service. 3.People whose income is over $30,001 NTD and Middle-ager are more satisfied in environment and convenience of sport facilities; People exercise 4-5 time a week feel satisfied with management and service but environment and convenience of sport facilities; Operate Transfer Administration Model of sport center is better than others in management and service, signage and clean, subordinate facilities and maintenance.
The need of sport has been increasing in recent years. Taipei Municipal Stadium was upgraded as Taipei Sports Office (TSO) in August 2004 for improving sport service in Taipei city. This study investigated people’s perception of Taipei Sport Office after upgrade and consumer satisfaction of sport facilities under Taipei Sport Office. 581 subjects were selected to answer the questionnaire. After the data was analyzed by the descriptive statistics, one way ANOVA and Scheff’e method, conclusions were that： 1.There were 54.7% people ever heard about Taipei Sport Office, and very few people knew TSO of it; Only 18.4% people knew its official website; 58.7% people never contact any advertisement about sport from TSO; And there were even 72.8% people never participate any sport activities offered by TSO. 2.People feel satisfied with design and plan of sport facilities, but they are unsatisfied with management and personnel service. 3.People whose income is over $30,001 NTD and Middle-ager are more satisfied in environment and convenience of sport facilities; People exercise 4-5 time a week feel satisfied with management and service but environment and convenience of sport facilities; Operate Transfer Administration Model of sport center is better than others in management and service, signage and clean, subordinate facilities and maintenance.
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認知程度, 滿意度, 臺北市體育處, perception, consumer satisfaction, Taipei Sport Office